Project Overview
Brand identity created from the ground up for Alquería Albufera, Events & Rooms, a rural house in the heart of La Albufera Natural Park, Valencia.
The project focused on building a distinctive and authentic brand that reflects the character of the place, balancing tradition, nature, and contemporary design.

Project Showcase
The project involved developing the brand and its personality from scratch, including logo design, brand book, tone of voice, and buyer personas, supported by market and competitor analysis. The visual and experiential identity was applied across the property’s communications and materials to create a cohesive, immersive, and memorable brand experience. The goal was to position Alquería Albufera as a unique destination, combining elegance, authenticity, and a strong connection to its natural surroundings.

More than a place, it’s a experience.