BCSCA,

Annual Events

Role
Graphic Designer Lead

Industry
Retail

Target Market
B2B

Project Overview
Brand and visual identity developed across the four annual events hosted by BCSCA: Summer Mingler, Spring Network, Golf Tournament, and Holiday Luncheon.
As Graphic Design Lead, the project focused on creating cohesive yet distinctive visual systems that reflected the character and atmosphere of each event while maintaining consistency across the organization’s overall presence. The scope included digital and printed assets for website, email campaigns, newsletters, social media, event décor, posters, menus, flyers, signage, and stickers in both small and large formats.

Project Showcase
The project involved leading the visual direction for BCSCA’s annual event calendar, adapting each event’s identity while keeping the overall brand cohesive and recognizable. The visual language was applied across digital communications and printed materials, from websites, emails, and social media to environmental graphics, menus, signage, and promotional collateral. The goal was to create polished and engaging event experiences that strengthened BCSCA’s professional image and elevated the presence of each annual gathering.