Project Overview
A visual campaign for Blink, an optometry clinic, focused on promoting the importance of regular eye check-ups. The project aimed to engage young professionals through purposeful, playful design that communicates the impact of small details on eye health.

Project Showcase
The campaign used bold graphics and playful illustrations, with overlaid text inspired by eye chart letters to immediately convey the message in a visually engaging way. The design balanced fun and clarity, making the importance of eye exams memorable while encouraging bookings. The campaign successfully increased eye exam appointments by 25% in the first month and boosted social media engagement, achieving 40% more interactions compared to previous campaigns.

Blink & Read Between The Eyes