Project Overview
A social media campaign promoting the iconic Spanish tortilla in the Canadian market, celebrating the friendship between Spain and Canada. The campaign used storytelling and cultural references to engage audiences while conveying a playful, approachable tone.

Project Showcase
The project involved creating a series of vibrant Instagram posts and stories that combined the tortilla with cultural cues and playful, unexpected twists. Inspired by the Spanish expression for “Have some guts”—both a call for courage and a nod to adding eggs to cooking—the visuals were designed to capture attention, spark engagement, and bring the joy and character of Spanish cuisine to life in a Canadian context.

¡ÉCHALE HUEVOS!