An original and visual campaign for an optometry clinic who is focusing on the importance of regular eye check-ups. Sometimes, it’s the little details that make all the difference with a purposeful design. A design that sees.

Role: Art Director
Client / Company: Blink
Challenge:
Create a campaign to promote the Create a campaign to promote Blink’s eye exam services and increase bookings among young professionals.
Approach:
Developed a visual campaign using bold graphics and playful illustrations. Overlaid text mimicked the letters used in eye exams, creating a playful yet informative visual that immediately communicates the importance of regular check-ups.
Outcome:
The campaign increased eye exam bookings by 25% within the first month and generated strong engagement on social media, with 40% more interactions compared to previous campaigns.
Tools / Skills:
Photoshop / Illustrator

A surreal photographic series exploring the fleeting nature of thought and imagination. Sometimes, ideas take shape in unexpected ways, and a single moment can capture an entire world. A vision that drifts.

Role: Art Director / Graphic Designer
Challenge:
Create a cohesive and visually striking series that conveys abstract concepts of imagination, transformation, and the intangible nature of human thought.
Approach:
Developed a series of three photographs combining surreal elements and conceptual imagery. Emphasis was placed on minimal yet striking composition, blending human forms with cloud motifs to evoke curiosity and reflection.
Outcome:
The campaign increased eye exam boThe series generated strong engagement on social media, sparking conversation and interpretation among viewers, establishing a distinctive visual identity.okings by 25% within the first month and generated strong engagement on social media, with 40% more interactions compared to previous campaigns.
Tools / Skills:
Photoshop / Illustrator

A tribute to the depth, strength and essence of women. About the freedom to express who we trully are, to embrace what moves us, and to let our passions speak for us. When we do what we love, our soul shines; unapologetic, powerful and limitless.

Role: Art Director
Challenge:
Create a campaign for International Women’s Day that celebrates the strength, essence, and passions of women, inspiring them to express themselves freely.
Approach:
Vibrant posters depicting women fully immersed in what they love, using dynamic compositions and bold colours to capture energy and movement. The visuals convey empowerment, freedom, and the unapologetic expression of individual passions.
Tools / Skills:
Photoshop / Illustrator

Graphic campaign to promote the Spanish tortilla on the Canadian market, through the storytelling of how Spain and Canada became friends.
Spanish expression to say “Have some guts” meaning “Be brave” or “Take courage” Also used to ask someone to put eggs on whatever you are cooking.

Role: Art Director
Client / Company: ARC Ibérico Imports / La Jamonería
Challenge:
Design a social media campaign to promote the iconic Spanish tortilla while celebrating Spanish culture in a fun and engaging way.
Approach:
Created a series of vibrant Instagram posts and stories combining the tortilla with cultural references, adding playful and unexpected twists to capture attention and drive engagement.
Tools / Skills:
Photoshop / Illustrator

We’re redefining how a shopping centre communicates. With a bold yet minimal visual identity, Lansdowne steps away from the expected; crafted for a generation that values clarity, authenticity, and purpose.
Each asset is a quiet statement: refined, intentional, and full of character. More than design, it’s an attitude; confident, modern, and built to resonate with those who seek meaning in every detail.
Rediscover everything Lansdowne has to offer; from services to food, fashion to everyday essentials. It’s not just about shopping; it’s about connection, discovery, and a renewed sense of place. Discover Uniquely Lansdowne.

Role: Art Director / Senior Graphic Designer
Client / Company: Lansdowne Shopping Centre through Strategic Lift
Challenge:
Develop a comprehensive campaign to introduce the new Lansdowne Centre’s new look & feel, enhancing brand perception and creating a cohesive visual identity across physical and digital channels.
Approach:
Created a visual strategy and designed ads for SkyTrain, buses, and surrounding areas, while updating the website and social media platforms to reflect the new branding.
Tools / Skills:
Photoshop / Illustrator

Discover Taylor Swift’s iconic eras at Pacific Shopping Centre! Vibrant installations inspired by three of her albums; Lover, Red and 1989, transforming the washrooms and parking areas into immersive showcases that celebrate her unique artistry.

Role: Senior Graphic Designer
Client / Company: Pacific Centre through Strategic Lift
Challenge:
Designed and applied decals on mirrors throughout the mall, integrating visual elements inspired by Taylor Swift’s albums. Focused on cohesive colours, typography, and iconography to evoke the essence of each album while creating a fun, shareable experience for visitors.
Outcome:
The campaign generated high engagement during the tour weekend event, with increased foot traffic in the mall and social media shares, effectively connecting fans with the brand in a memorable and interactive way.
Tools / Skills:
Photoshop / Illustrator

Breaking stereotypes and challenging traditional narratives about age, gender, and femininity. Each photograph embodies the spirit of a future generation: empowered, confident, free women unafraid to disrupt.
It is a message directed to society; they are not the end of the road, but its evolution. They represent the future we are building today. They speak of the authenticity and legacy of those who have lived fully… with a generous dose of attitude.

Role: Art Director
Challenge:
Break stereotypes and challenge traditional narratives about age, gender, and femininity, highlighting the power and confidence of older women.
Outcome:
Created a series of three sepia-toned photographs featuring older women, with striking red lips as the focal point. The visuals combine empowerment and attitude, conveying authenticity and the legacy of women who embrace life fully.
Tools / Skills:
Photoshop / Illustrator

A tribute campaign blending Absolut Vodka’s bold identity with the cultural legacy of The Beatles, designed to commemorate the anniversary of the band’s breakup.

Role: Art Director
Challenge:
Design a campaign for Absolut Vodka to commemorate the anniversary of The Beatles’ breakup, blending the brand’s iconic visual identity with the band’s cultural legacy.
Outcome:
Created a series of three posters inspired by Absolut Vodka’s style, incorporating references to The Beatles’ history and imagery. The designs merged pop culture and branding, highlighting both the spirit of the band and the timelessness of the brand.
Tools / Skills:
Photoshop

Step into the magic of the season with Louis Vuitton’s enchanting Holiday Window display! As the graphic designer behind the display logistics, I helped bring this vision to life.

Role: Graphic Designer / Visual Designer
Client / Company: Louis Vuitton through Strategic Lift
Challenge:
Create a false wall with integrated doors and lights as the backdrop for the display, ensuring a functional yet visually striking foundation.
Approach:
Designed and built the false wall incorporating the brand’s signature stars illuminated with lights, and strategically designed panels that allowed doors to open and facilitated easy replacement of display elements. This combination ensured both aesthetic appeal and practical functionality.
Approach:
The display drew strong public attention and reinforced Louis Vuitton’s reputation for innovative and experiential visual merchandising.
Tools / Skills:
Illustrator / SketchUp