Project Overview
Seasonal campaign visuals developed for the annual event program at Lansdowne Centre, supporting celebrations such as Lunar New Year, Spring, Summer, Halloween, and Holiday activations throughout the year. The project focused on creating engaging visual experiences that brought each seasonal campaign to life while maintaining consistency with the shopping centre’s overall brand environment. The scope included both large- and small-format printed assets, as well as digital materials for event promotion and on-site engagement.

Project Showcase
The project involved designing visual assets tailored to a year-round calendar of seasonal events, adapting each campaign to reflect its own atmosphere, audience, and festive character. The visual language was applied across printed materials such as posters, floor decals, vinyls, and other environmental graphics, alongside digital assets used to promote the events across online channels. The goal was to create vibrant and cohesive seasonal experiences that enhanced the visitor environment and strengthened the identity of Lansdowne Centre as an active community and retail destination.