explore my latest projects
A showcase of recent projects where design, branding, and visual storytelling come together. Each piece reflects experimentation, collaboration, and ideas brought to life.
What is this about?
Pebbld is a Vancouver-based digital printing company targeting interior designers and retail spaces. I developed their brand identity from the ground up, including the visual system, website, and sales collateral, to position them as a creative partner rather than just a print vendor.
Role: Art Director & Graphic Designer
Industry: Interior Design (B2B / B2C)
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What is this about?
A craft beer brand built from scratch. I developed the identity, packaging, and on-premise collateral, coasters, barrel markers, tap handles, with a vintage-industrial aesthetic that feels rooted in brewing tradition without being nostalgic.
Role: Art Director & Graphic Designer
Industry: Food & Beverage (B2B / B2C)
What is this about?
A full rebrand rollout, website refresh, seasonal campaigns, and transit advertising across Vancouver’s bus and SkyTrain network. The challenge was building a flexible system that works across dozens of touchpoints while modernizing a well-established shopping destination.
Role: Graphic Designer
Industry: Retail (B2C)
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What is this about?
Pacific Centre wanted to turn unexpected spaces, washrooms and parking areas, into Instagramworthy fan experiences during the Eras Tour. I art directed installations celebrating three Taylor Swift albums, transforming functional mall spaces into immersive destinations.
Role: Art Director & Graphic Designer
Industry: Retail (B2C)
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Daniel Rozados
CEO of AndXplore
“Contacted Xenia as a freelance for a new business idea I got, with a simple coffee roundtable, she got all the ideas in place, she was so creative and passionate, the result was excellent, website both for computer and phone created in a blink of an eye.
The idea just turned into reality with her work.
I would not bother to look somewhere else for any future works I’ll need.”
Charles Riby-Williams,
CEO of RunStar Moving
“I highly recommend Xenia (With X) for her outstanding work as a freelance graphic designer and content creator with RunStar. Xenia’s familiarity with our brand, combined with her positive attitude and genuine intention to always be of help, have been key factors in her success. She consistently improves our website, creates engaging social media content, and designs marketing materials to a high standard. Her creativity, professionalism, and commitment to delivering high-quality results are truly commendable.”
Daniel Contreras
CEO of HucMarketing
“During the time that Xenia was a part of my team, I had the privilege of witnessing her exceptional commitment and unwavering passion. It became abundantly clear that she is not only a dedicated team player, but also someone who consistently exceeds expectations in her role. Xenia’s willingness to go above and beyond the call of duty sets her apart, making her an invaluable asset to any position she undertakes.”
Martin Landry Vice President Business Development N.A at Acciona
“Xenia worked as a contractor to ACCIONA. She was professional, responsive and payed attention to all details of the assignments. Recommend her design services!”
Anton Ricafort
Innovation Director at Acciona
“Xenia is always a pleasure to work with! She’s responsive and professional. She is able to consistently combine her expert perspective and our organization’s vision. I would definitely work with her again.”
Susanne Murphy
Vice President of Colour Energy
“Xenia’s graphic design talents have been invaluable in crafting brand identities for us and our clients. As Social Media Manager, she’s boosted online presence for Colour Energy, Gaia Garden Herbals, and Ashbury’s Aromatherapy, engaging our audience with creative content”
xeniawithx.com 